THE PROS AND CONS OF A INTERNATIONAL MAGAZINE .
pros
* bigger variety for the local population
* magazine can expand their target audience
* fierce competition leads to high level of technological progress
cons
* dependency on traveling to other countries
* cultural differences
* exchange rates greatly vary over time
THE PROS AND CONS OF A LOCAL MAGAZINE.
pros
* Affordability
* geographic selectivity
* better customer service
cons
* limited audience
* local competition
